A major trade show is an expensive undertaking, and while there can be thousands, even tens of thousands of attendees at one, you are often competing for. So the trade show booth design or exhibit design is often crucial to the success of a company. They ask: What type of experience do you need to create? What do you want to achieve? Can you tell us more about the specialists in this therapeutic area? They know the questions to ask and how to engage the market in a way that influences prescribing or buying behaviors. Award-winning designer & manufacturer of branded environments. Trade shows and exhibitions are or can be a major source of new business for many companies. And every time a marketer makes a brave decision, it makes everyone around them a little bit braver too.”Īttendees at healthcare meetings want a human experience as much as anyone-and Access designers are uniquely poised to provide it. When it came to deciding the Booth Award Winners of the I-X Center 2019 Bridal Show, we all agreed that everyone brought their best this year We had a list. The investment in creative brilliance and bravery is a safe business decision.”Īccording to one of our partners at Area 23, winner of multiple awards for healthcare creative, “Healthcare is still a very conservative industry, but every year, the door to creativity opens wider and wider. What, you ask, is creative bravery?Ī document from the Cannes Lions, The Business Case for Creative Bravery, defines it as “Work that takes chances in pursuit of excellence and changes the status quo. If we did not mention our extensive healthcare portfolio, we would leave out one of our significant design capabilities: pursuing creative bravery in a regulated industry.
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